We all know that a logo is important for the identification of a business, which is why so much stress is placed on getting its design just right. But unfortunately, not all designers are able to do so and end up creating a faux pas which spoils the overall purpose and use of the logo. And since we always talk about what you should be doing when designing a logo, we thought that we would take this opportunity and share with you some of the common mistakes that you SHOULD avoid at all costs to ensure that your logo design is of any value to the business.
So without further ado, here are some of the most common blunders that designers end up committing in logo design.
- Using Photoshop for designing – one of the most common mistakes that designers tend to make and which should be avoided at all cost! A vector format is needed for a logo because it will be used on many different mediums and therefore, would have to be adjusted in size accordingly. A vector format allows you to do that without distorting the overall image.
- Mixing RGB and CMYK color palette – A big no-no, mostly because some colors just do not convert from one palette to the other automatically and that’s when you will be left with a problem since the color payoff won’t be the same, which in turn would mess with the overall design you have going on.
- Using filters for special effects – oh boy, now this is something you really want to avoid! The only reason you add special effects in a logo design such as bevel, drop shadow, glow or other, is when you feel that the design is lacking something. Our suggestion? Examine the design to see where the problem is instead of resorting to special effects.
- Forgetting to outline typeface – it’s not necessary that if we have a font that we used for a logo, the other person would have it as well. That is why you should always outline the typeface so that others don’t have to face compatibility or any other issues such as kerning, when working with the design.
- Using stock images/images found on the net – If you are using them, chances are that others are too and of course, if everyone is using them, then where does that leave your design in terms of originality? And of course, there are issues with copyrights too that you would have to deal with, which is just an added stress for the business.