Author Archives: Ellis Clayton

Logo Design

Common Mistakes Made By Logo Designers

Mistakes by logo designers

We all know that a logo is important for the identification of a business, which is why so much stress is placed on getting its design just right. But unfortunately, not all designers are able to do so and end up creating a faux pas which spoils the overall purpose and use of the logo. And since we always talk about what you should be doing when designing a logo, we thought that we would take this opportunity and share with you some of the common mistakes that you SHOULD avoid at all costs to ensure that your logo design is of any value to the business.

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Web Design

These Gaming Websites Are Giving Us Major Design Goals

Gaming Websites

Gaming companies definitely have an edge when it comes to designing, which is evident in their games. But did you know that when it comes to websites, these companies actually have sites that are far from the typical and often boring designs? Apparently, not only do they have hit the jackpot with some of their games, but with their website design as well.  Don’t believe us? Take a look at how some of these gaming biggies have designed their sites by effectively utilizing the main elements of design along with a deep understanding of their target audience and what appeals to them.

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Video

Don’t Just Create A Video – Create A Killer Explainer Video

Explainer Videos

Explainer videos have emerged as a great marketing tool to convey information about a company’s product or service to customers without being too obtrusive. These videos actually have a lot of benefits, one of the most important being that it’s a great way to engage the customer and share with them information regarding your product or service.

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Video

Why You Should Stay Away From The Temptation Of A “Cheap” Explainer Video

things to know

Over time, we have all come across such videos that are not just bad, they are horrible! Those videos tend to be a result of bad script, editing and lack of proper concept and resources which are reflected in the overall quality of the video. Which is why we always stress on quality produced videos over inexpensive ones. But that is something that not every business agrees on, for some it’s about saving costs and making do with any video. However, that view could result in the business facing losses not just financial but also in other ways.

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Search Engines

Top 3 Reasons Why You Need SEO For Your Business In 2017

Importance of SEO for Business

With so many websites popping up every day, it’s impossible to find and come across all of them. But for that, digital marketers use SEO techniques to ensure that these websites get noticed in the search results. However, the question that marketers are now facing is a big one: Is SEO still relevant towards the growth of your business in 2017?

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Branding

Tips to Build A Successful Brand

Successful Brand tips

Building a brand that is successful is not easy; it takes a lot of time, effort and smart strategies in order to stay ahead of the competition. It’s not something that can be done overnight – rather it works more like a trial and error – what may work for one brand might not work for the other. That said, there are certain tips and tricks that you can use that will definitely help you to build a successful brand.

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