With videos becoming more and more popular amongst the audience, it stands to reason that companies and marketing professionals have shifted their attention towards video advertising. Granted, video ads can at times annoy a viewer whilst they are watching a video, research, however, shows that the click-through rate of a video ad has increased by 55% over the past year alone. This in itself shows the growth of video ads.
Explainer videos have emerged as a great marketing tool to convey information about a company’s product or service to customers without being too obtrusive. These videos actually have a lot of benefits, one of the most important being that it’s a great way to engage the customer and share with them information regarding your product or service.
Over time, we have all come across such videos that are not just bad, they are horrible! Those videos tend to be a result of bad script, editing and lack of proper concept and resources which are reflected in the overall quality of the video. Which is why we always stress on quality produced videos over inexpensive ones. But that is something that not every business agrees on, for some it’s about saving costs and making do with any video. However, that view could result in the business facing losses not just financial but also in other ways.