With videos becoming more and more popular amongst the audience, it stands to reason that companies and marketing professionals have shifted their attention towards video advertising. Granted, video ads can at times annoy a viewer whilst they are watching a video, research, however, shows that the click-through rate of a video ad has increased by 55% over the past year alone. This in itself shows the growth of video ads.
Creating a logo for your brand is a daunting task, mainly because it becomes your brand’s identity. Therefore, it is essential to create a logo design that will reflect positively on your brand and represent what your brand is all about. With that said, we have come up with a few tips that you can use to create a logo that will best represent your brand that we just couldn’t resist sharing with you.
A digital letterhead can prove to be a great branding tool and if you haven’t got one made, then this post is going to get you started. Check out our step-by-step guide on how you can design a letterhead for your business in Microsoft Word.
Ever wondered why we view a certain brand the way we do? That’s because that brand has developed their brand identity, shaping the way we perceive it. For a business, building a brand identity that stands out is important because not only does it help tell the audience about the brand through their visual elements but it also allows them to identify them amongst competitors.
Building a brand that is successful is not easy; it takes a lot of time, effort and smart strategies in order to stay ahead of the competition. It’s not something that can be done overnight – rather it works more like a trial and error – what may work for one brand might not work for the other. That said, there are certain tips and tricks that you can use that will definitely help you to build a successful brand.
Brands are now directing their advertising towards the younger generation and for good reason. The fact is that those born between the years 1980-2000 (millennials) are the largest consumers in the world today. And though that might give an impression that they might be easy to crack, the truth is that they are a challenging lot.
Your logo is your brand’s identity – an important element of your brand and it should be used everywhere from your letterheads to websites, stickers, products and much more. Logo design trends are constantly changing and one of the trends is the use of animated logos. Animated logo’s are being used everywhere by brands today and the reasons are so many! Read on to know why you too should consider an animated logo as a part of your brand’s identity.
We have said it again and again and again that logos are an important element to a brand’s identity and goes a long way in creating brand awareness. However, it seems that some companies just don’t get it and end up selecting a logo that is just so horrible that it does nothing to create a positive image for a brand rather just the opposite.
Keeping that in mind we present to you the bad, the ugly and absolutely horrible logo designs that were ever created. Looking at these, you will realize just exactly why a logo is so important in representing a brand.
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First impression is the last impression and in most cases, that is true. Especially when it comes to a business, it is important that you create the right impression upon your client/customer. Any marketing that you do or any marketing materials that you use should reflect the image you want your customer to perceive.
A lot of companies these days do not understand the importance of a well designed business package which includes the company’s letterhead, envelopes and business cards. Keep in mind the following essentials when designing a business package for your brand.