With videos becoming more and more popular amongst the audience, it stands to reason that companies and marketing professionals have shifted their attention towards video advertising. Granted, video ads can at times annoy a viewer whilst they are watching a video, research, however, shows that the click-through rate of a video ad has increased by 55% over the past year alone. This in itself shows the growth of video ads.
Though print has taken a somewhat backseat over other mediums of advertising, promotional posters are still favored by marketers as a way to reach out to the audience. Not only do these posters look striking, but they also prove to be great items for collectors as well as film buffs and more. So if you too have a special place in your heart for them, then you are going to love the selection of posters (some of them award winning) that we are going to share with you today!
No matter how creative and talented you are, at some point of time, you need inspiration. And for that, you obviously tend to search online or other sources that interest you and catch your eye. But what some designers end up doing is crossing that very thin line between inspiration and copying – and that’s where you could end up creating trouble for yourself. Not only is it morally wrong, but it could also result in a lawsuit since designers tend to copyright their designs and other works. Therefore, in order to make sure that it doesn’t happen to you, we have a solution. In order to get design inspiration and still make sure that you don’t end up copying, check out some of our tips.
We all know that a logo is important for the identification of a business, which is why so much stress is placed on getting its design just right. But unfortunately, not all designers are able to do so and end up creating a faux pas which spoils the overall purpose and use of the logo. And since we always talk about what you should be doing when designing a logo, we thought that we would take this opportunity and share with you some of the common mistakes that you SHOULD avoid at all costs to ensure that your logo design is of any value to the business.
With so many web tools and services out there in the market these days, we understand that it gets confusing to pick one that will best work for you. Therefore, we have rounded up few of the best web tools and services that you need to check out in 2017.
Ever wondered why we view a certain brand the way we do? That’s because that brand has developed their brand identity, shaping the way we perceive it. For a business, building a brand identity that stands out is important because not only does it help tell the audience about the brand through their visual elements but it also allows them to identify them amongst competitors.
Explainer videos have emerged as a great marketing tool to convey information about a company’s product or service to customers without being too obtrusive. These videos actually have a lot of benefits, one of the most important being that it’s a great way to engage the customer and share with them information regarding your product or service.
Over time, we have all come across such videos that are not just bad, they are horrible! Those videos tend to be a result of bad script, editing and lack of proper concept and resources which are reflected in the overall quality of the video. Which is why we always stress on quality produced videos over inexpensive ones. But that is something that not every business agrees on, for some it’s about saving costs and making do with any video. However, that view could result in the business facing losses not just financial but also in other ways.
Building a brand that is successful is not easy; it takes a lot of time, effort and smart strategies in order to stay ahead of the competition. It’s not something that can be done overnight – rather it works more like a trial and error – what may work for one brand might not work for the other. That said, there are certain tips and tricks that you can use that will definitely help you to build a successful brand.
Websites are a great way to inform your customers about your brand and keep them updated with the events involving your brand. However, that is only possible if the website has been designed keeping properly and the designer is experienced enough to avoid any mistakes which could negatively affect your website and impact the overall user experience.