With videos becoming more and more popular amongst the audience, it stands to reason that companies and marketing professionals have shifted their attention towards video advertising. Granted, video ads can at times annoy a viewer whilst they are watching a video, research, however, shows that the click-through rate of a video ad has increased by 55% over the past year alone. This in itself shows the growth of video ads.
Explainer videos have emerged as a great marketing tool to convey information about a company’s product or service to customers without being too obtrusive. These videos actually have a lot of benefits, one of the most important being that it’s a great way to engage the customer and share with them information regarding your product or service.